Tuesday, April 2, 2013

Apple CEO Tim Cook Apologizes For Warranty Policies - Business ...

Apple CEO Tim Cook has written an apology for the company's warranty policies in China.

It is?posted on Apple's Chinese site.

Apple says it's going to change its warranty policies.

China's state-controlled media outlets were hammering Apple for the last week over its warranty policies. China said they were in violation of local law and not equal with Apple's practices elsewhere in the world.

Cook has said that he believes China will be Apple's largest market eventually. The attacks from China's government put that in jeopardy, so this is likely an attempt to smooth things over.

This is Cook's second big apology as CEO. The last one was for Apple Maps, which was slammed upon release for being unreliable.

UPDATE: We have another post on this, with a real translation. Cook says, "We sincerely apologize to our customers for any concern or confusion we may have caused."

Source: http://www.businessinsider.com/apple-ceo-tim-cook-apologizes-for-warranty-policies-2013-4

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